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Our values

High quality
We value the things we have and try to teach our kids to do the same, but kids like to break stuff and they’re very good at it. We probably don’t have to tell you. So we make sure we have stuff that’s of high quality. Good materials, well engineered, harder to break, longer lasting fun. Besides that, We like to live a minimalist lifestyle. For us that doesn’t necessarily mean we don’t want to own lots of stuff, but it means that we take good care of the stuff we do own. As a result, we don’t have to buy a lot and appreciate the things we have even more. We’d rather spend a bit more up front than having to spend smaller amounts lots of times and end up with crap. Therefore, we don’t sell crap.

Whenever you buy something in our store, it should not harm the environments health in any kind of way. The products we promote are sustainable and thus protect the public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal. You’ll often find recycled, natural and organic products in our store. We should take care of our planet, our kids will need to live on it too.

There’s no denying it, products and garments are mostly made by underpaid employees in cruel, grim working conditions or even worse, by children in these same conditions. Nowadays it’s so hard to make the right choices with the purchases you make. For all items we buy and sell we research the fairness and origin to make sure it’s ethically justified.