Less is more, but only with the right ingredients. That's what Jochem and Sjoerd thought when they became dads back in 2013. And so, Naïf was born. A reliable and pure skin care brand for baby's, children and women. Naïf products don't contain mineral oils, chemical preservation or hard chemicals, but natural ingredients such as linseed oil, avocado oil and lycosol (tomato extract). The goal for these dads is to have zero waste in 2021!